AREAS OF EXPERTISE

Serena is a Partner at SIMPSONWIGLE LAW, practicing out of our Burlington office. Her focus is corporate commercial law, trade-marks and real estate.

Serena has a deep understanding of the diverse forms and types of business organizations and their internal business dynamics. She assists and advises clients with the incorporation, purchase, sale and financing of businesses, as well as general day-to-day legal matters including contract review, shareholder agreements and leasing of commercial properties. In addition, Serena is able to support clients with residential and commercial real estate transactions, branding, licensing and trade-marks issues.

Prior to joining the firm, Serena spent several years at a leading Atlantic Canada law firm working with clients that included owner-managed businesses and Corporations that had interests ranging from various health-care professions to technology-based fields.

Serena spent some time as in-house counsel for a large energy company headquartered in New Brunswick. Working with other lawyers, management and front-line employees, Serena’s executive responsibility included reviewing, negotiating and drafting key business agreements and assisting with the development of policies, procedures and reports to management on the company’s duties, liabilities and social responsibilities. This in-house experience provided her with an invaluable and unique perspective of the businesses she is regularly called on to advise.

A COLLABORATIVE APPROACH

“Working collaboratively with tax and accounting advisors, as well as their respective legal counsel, I believe this allows me to better advocate on my clients’ behalf during transactional and contractual negotiations.”

WHAT SETS SERENA APART

“I try to leverage my varied legal experiences to add value to my clients. Businesses and business operators encounter unexpected legal issues on a daily basis and my ability to draw on my wide array of experiences serves my clients when they need it most.”

THE BEST PART OF THE JOB

“Operating a business, whether it be a corporation, sole proprietorship, or any other form of business organization, is extremely difficult. Helping my clients realize and achieve their business-related goals is gratifying and is what motivates me.”

ACTIVE WITHIN THE COMMUNITY

“My past involvement with the Joseph Brant Hospital, being the Past President and current member of the Rotary Club has allowed me to make a number of connections and a positive impact in the community.”